According to the white paper "Trends in Countries und§er Common Trends" jointly released by Mintel and the Economist Intelligence Unit this we✘ek, China's growing economy has already affected people's lives: 97% of urban hou€seholds own washing machines, and sales of laundry detergent and detergent have hit a record‍ high. However, the main increase in sales came from rural areas, where the number πof households with washing machines increased from 1 per cent to 16 per cent in the de'cade from 2000 to 2010.

Detergent sales are as important as estimators in predicting the overall development of ≠the country's economy. They all need an expensive, labor-¥saving device that only needs water and electricity in their homes. Similar≈ly, when sales of other appliances rise, such as refrigerators or washing machines, it is often se‍en as the first sign that a country's economy is truly booming. (Home appliance sales in d eveloped countries are relatively stable and easy to estimate, as it≠ is widely believed that adding a new washing machine will add color to the §family, but it is slightly redundant.)

Despite the potential for detergent sales in rural areas, the future migration to urban commu§nities and the idea of buying high-end goods will also lead to an increase in urban detergent sa→les.

As we all know, Chinese consumers pay great attention to commodity prices. When it comes to ‌buying laundry soap, price remains the top driver of consumption. In order to win the hearts of Chi→nese consumers (and the yuan), multinational FMCG giants such as Unilever and Procter & Gamble λhave set up new brands to compete, even though their products have fille™d China's supermarket shelves. Although their market ®share has increased significantly, it is still significantly lower than that of local compet↔itors Libai Group and Naais Group, which had a market sha©re of about 19% in 2011.

However, washing products are only one of the indicators detai≥led in the report, revealing a significant increase in household  products as a whole. Mintel and The Economist Intelligence Unit believe this is one of th★e few indicators that can reflect the economic growth rate in the next three ye ars. Similarly, suppliers have also noticed that these untapped markets have great potential, s₩uch as air fresheners and household vacuum cleaners.